One of the first things you'll notice when you arrive in New Zealand is how different grocery shopping feels. The supermarkets look familiar, but the brands are different, the prices surprise you, and you might struggle to find your usual comfort foods.
Food is deeply personal — it's not just about nutrition, it's about comfort, culture, and connection. Whether you're from the UK wondering where to find proper tea biscuits, from India looking for fresh coriander and spices, or from South Africa craving biltong, this guide will help you navigate New Zealand's food landscape with confidence.
This post covers the supermarket chains, realistic food costs, where to find international and ethnic foods, budgeting strategies, and the cultural quirks of eating in New Zealand.
Understanding New Zealand's Supermarket Landscape
New Zealand's grocery market is dominated by two major companies: Woolworths NZ (which owns Countdown and Fresh Choice) and Foodstuffs (which owns New World and Pak'nSave). Understanding the differences between these stores will save you money and frustration.
Pak'nSave: The Budget Champion
Pak'nSave is New Zealand's discount supermarket chain, and it's where savvy locals shop to save money.
What to expect:
- Lowest prices on most items
- Warehouse-style layout (basic, functional, not fancy)
- Large pack sizes and bulk options
- Fewer specialty or premium brands
- You bag your own groceries
- No loyalty program
Best for: Families, budget-conscious shoppers, bulk buying, meal prepping
Countdown: The Middle Ground
Countdown is New Zealand's largest supermarket chain by store count, offering a balance between price and convenience.
What to expect:
- Moderate pricing (more expensive than Pak'nSave, cheaper than New World)
- Modern, well-lit stores
- Good range of brands including budget options
- Onecard loyalty program (earn discounts on fuel and groceries)
- More convenient locations in cities
- Online shopping and delivery available
Best for: Convenience, weekly shops, urban dwellers, online delivery
New World: The Premium Option
New World positions itself as the premium supermarket experience in New Zealand.
What to expect:
- Highest prices among the major chains
- Best fresh produce and bakery sections
- Wide range of specialty and imported products
- Better customer service
- Clubcard loyalty program
- More gourmet and organic options
Best for: Quality-focused shoppers, special ingredients, better fresh produce
Other Options
Fresh Choice & SuperValue: Locally-owned supermarkets, similar to New World but smaller. Good for supporting local business.
The Warehouse: Not a supermarket, but sells basic groceries at competitive prices (pantry staples, snacks, frozen foods).
Farmers markets: Weekend markets in most cities offering fresh, local produce at reasonable prices. Great for connecting with local growers.
What Food Actually Costs in New Zealand (2026 Prices)
Food prices in New Zealand are higher than many countries, especially for imported goods. Here's what to expect for common items:
Fresh Produce
- Bread (sliced loaf): $2.50 - $6.00
- Milk (2L): $4.00 - $5.50
- Eggs (dozen): $7.00 - $10.00
- Cheese (500g): $8.00 - $15.00
- Chicken breast (1kg): $12.00 - $18.00
- Beef mince (1kg): $12.00 - $20.00
- Apples (1kg): $3.00 - $6.00
- Tomatoes (1kg): $5.00 - $10.00 (highly seasonal)
- Potatoes (2kg): $4.00 - $7.00
- Onions (1kg): $3.00 - $6.00
Pantry Staples
- Rice (1kg): $3.00 - $5.00
- Pasta (500g): $1.50 - $4.00
- Cooking oil (1L): $5.00 - $12.00
- Butter (500g): $5.00 - $8.00
- Flour (1.5kg): $3.00 - $5.00
- Sugar (1kg): $2.50 - $4.00
What's Expensive
Prepare to pay premium prices for:
- Imported foods: European chocolates, American cereals, Asian sauces (2-3x home country prices)
- Cheese: Even local cheese is pricey compared to Europe
- Processed snacks: Chips, biscuits, crackers are expensive
- Berries: Blueberries, raspberries, strawberries outside peak season
- Capsicums/bell peppers: Often $3-$8 each depending on season
- Avocados: $3-$6 each (though sometimes cheaper in season)
What's Affordable
Budget-friendly items in New Zealand:
- Local lamb and beef: Quality red meat at reasonable prices
- Root vegetables: Potatoes, kumara (sweet potato), carrots, onions
- Seasonal fruits: Kiwifruit, apples, oranges in season
- Bread and milk: Basic staples are competitively priced
- Local eggs: Often sold at roadside stalls for $5-$7 per dozen
For a complete breakdown of all living expenses including food budgets for families and individuals, see our detailed cost of living guide for New Zealand.
Finding Your Cultural & Ethnic Foods
One of the biggest concerns for migrants is finding familiar foods from home. New Zealand is multicultural, and most cities have good options for international groceries.
Asian Groceries
New Zealand has excellent Asian supermarkets, especially in Auckland, Wellington, and Christchurch.
Major chains:
- Lim Chhour: Large Asian supermarket chain (Chinese, Vietnamese, Thai, Korean, Japanese products)
- Tai Ping: Chinese and Asian groceries
- Heng Heng: Popular in Wellington
- Japan Mart, Seoul Mart: Specialty Japanese and Korean stores
You'll find fresh Asian vegetables, noodles, sauces, frozen dumplings, rice varieties, and specialty ingredients at significantly lower prices than mainstream supermarkets.
Indian & South Asian Groceries
Indian supermarkets are widespread in New Zealand cities.
What you'll find:
- Fresh coriander, curry leaves, green chilies
- Spices, dals, flours (atta, besan)
- Frozen roti, paratha, samosas
- Paneer, yogurt, ghee
- Basmati rice at better prices than supermarkets
- Halal meat at many stores
Popular chains include Spice World, Indian Groceries, and independent stores in most suburbs with significant Indian populations.
Middle Eastern & Mediterranean
Auckland and Wellington have good Middle Eastern grocers.
Common finds:
- Halal meat
- Tahini, pomegranate molasses, harissa
- Fresh pita, Turkish bread
- Olives, feta, halloumi
- Spices and herbs
British & European Foods
Many UK and European products are available in major supermarkets, though at premium prices.
British staples you'll find:
- Cadbury chocolate (made locally)
- Marmite (NZ version, similar to UK Marmite)
- British biscuits and tea (Twinings, PG Tips)
- HP Sauce, Branston Pickle
Specialty stores like British Food Shop and European Food Warehouse stock harder-to-find items, but expect to pay significantly more than UK prices.
African & Latin American
These are harder to find but improving, especially in Auckland.
African grocers: Some stores cater to African migrants, stocking cassava, plantain, fufu, African spices, and ingredients.
Latin American: Limited but growing. Some specialty stores stock Mexican ingredients, chorizo, South American products.
Realistic Weekly Grocery Budgets
Here's what most migrants spend on groceries per week in 2026:
Single person:
- Budget: $80 - $120 per week
- Moderate: $120 - $180 per week
- Comfortable: $180+ per week
Couple:
- Budget: $150 - $220 per week
- Moderate: $220 - $320 per week
- Comfortable: $320+ per week
Family of four:
- Budget: $250 - $350 per week
- Moderate: $350 - $500 per week
- Comfortable: $500+ per week
These figures assume cooking at home. Eating out or buying takeaways significantly increases costs.
Money-Saving Tips for Grocery Shopping in NZ
1. Shop at Pak'nSave
The price difference between Pak'nSave and New World can be 20-30% on your total shop. If you're on a budget, make Pak'nSave your primary store.
2. Buy Seasonal Produce
New Zealand has distinct seasons, and produce prices fluctuate dramatically. Tomatoes in summer cost $3-$4 per kg; in winter they're $8-$12 per kg. Learn what's in season and adjust your meals accordingly.
3. Use Loyalty Programs
Countdown's Onecard and New World's Clubcard offer fuel discounts and periodic specials. These add up over time.
4. Shop at Ethnic Supermarkets
Asian and Indian supermarkets offer significantly cheaper prices on rice, noodles, spices, vegetables, and many pantry staples compared to mainstream stores.
5. Buy in Bulk When Things Are on Special
New Zealand supermarkets run regular specials (often 40-50% off). Stock up on non-perishables when you see good deals.
6. Cook from Scratch
Pre-made meals, sauces, and processed foods are expensive. Cooking from basic ingredients saves substantial money.
7. Check Reduced-to-Clear Sections
Most supermarkets mark down items nearing expiry dates in the late afternoon/evening. You can save 50% or more on meat, bread, and produce.
8. Grow Your Own (If You Have Space)
Fresh herbs, tomatoes, lettuce, and other vegetables grow well in New Zealand. Even a small balcony garden saves money.
9. Join Community Food Co-ops
Some communities have food cooperatives or buying clubs where members buy in bulk and share costs.
Eating Out vs Cooking at Home
Eating out in New Zealand is expensive compared to many countries.
Typical costs:
- Coffee: $5.00 - $6.50
- Takeaway lunch: $12.00 - $20.00
- Fast food meal: $12.00 - $18.00
- Casual restaurant dinner (per person): $25.00 - $45.00
- Mid-range restaurant (per person): $40.00 - $80.00
Most migrants quickly realize that cooking at home is essential for staying within budget. A home-cooked meal typically costs $5-$10 per person compared to $20-$40 for restaurant dining.
New Zealand Food Culture & Quirks
Understanding Kiwi food culture helps you adjust and find what you'll love about eating in New Zealand.
Things You'll Discover
Smaller portions: Restaurant portions are often smaller than US or Australian servings.
Kiwi classics: Mince and cheese pies, fish and chips, pavlova, lamingtons, hokey pokey ice cream, L&P (soft drink).
Coffee culture: New Zealanders take their coffee seriously. Flat whites are a national treasure.
Fresh seafood: Coastal cities have excellent fresh fish, mussels, oysters, crayfish.
BBQ culture: Kiwis love outdoor cooking in summer. Sausages and steak are BBQ staples.
Afternoon tea: Many Kiwis still enjoy a mid-afternoon cuppa with biscuits.
For more on understanding Kiwi culture beyond food, including social norms and making friends, read our comprehensive guide on understanding Kiwi culture and making friends in New Zealand.
Your First Week: What to Buy
When you first arrive in New Zealand, here's a practical shopping list to get started:
Pantry basics:
- Rice, pasta, bread
- Cooking oil, salt, pepper
- Tea, coffee
- Flour, sugar (if you bake)
- Canned tomatoes, beans
Fresh essentials:
- Milk, butter, eggs
- Fresh vegetables (seasonal choices)
- Chicken or mince for protein
- Fruit (apples, bananas, oranges)
Household basics:
- Dish soap, sponges
- Laundry detergent
- Toilet paper, tissues
- Bin bags
Most new arrivals spend $150-$250 on their initial grocery shop to stock up on basics. For guidance on setting up all aspects of your new home during your first week, including where to shop for essentials, see our first 6 months in New Zealand guide.
Final Thoughts: Food Is Part of the Adventure
Adjusting to a new country's food culture takes time. You'll miss certain products from home, discover new favorites, and eventually create a hybrid shopping routine that blends the familiar with the new.
The good news? New Zealand's food landscape is multicultural, quality is generally high, and you'll find ways to make it work within your budget. Give yourself a few months to figure out your go-to stores, learn seasonal patterns, and discover which local products you love.
Food shopping becomes routine surprisingly quickly — and before you know it, you'll be the one giving advice to newly arrived migrants.
Planning Your Move to New Zealand?
Create your personalized immigration checklist, track every task, and access official resources and trusted service providers. Stay organized throughout your entire migration journey.
Get Started Free2-minute setup • 100% Free • No credit card required
Continue Your Research:
- → Cost of Living in New Zealand: A Realistic Breakdown for Migrants (2026)
- → How to Budget & Save for Your Move to New Zealand (2026 Guide)
- → What to Expect in Your First 6 Months in New Zealand (2026 Guide)
- → Where to Live in New Zealand: City-by-City Guide for Migrants (2026)
- → Understanding Kiwi Culture & Making Friends in New Zealand (2026 Guide)
- → Your Complete 12-Month Pre-Move Timeline to New Zealand (2026)
- → Explore Our Migration Planning Features
- → Connect with Trusted New Zealand Service Providers